Children do judge a book by its cover. The children who come to my library sessions tend to look at the back cover blurb only after they’ve decided they quite like the cover art. For younger children of course the picture on the front is everything – they cannot read the blurb yet. Even for adults, the cover picture dictates whether they buy the book for their children – this is particularly true in a gender divisive way – I don’t see many parents even picking up, let alone buying, this for boys:
Or this for girls:
Don’t get me wrong – I am not suggesting that there should be ‘separate’ books for boys and girls, I have lots of girls reading football books, especially the Tom Palmer series, although not so many boys reading Rainbow Fairies. Gender aside, how do we make a judgement on whether a book is right for us?
The emotional pull of the front cover is what draws in the reader at the start, and the artwork nowadays is often stunningly beautiful. The pairing of a good illustrator with the right writer can produce an artwork that is completely indicative of what’s inside. This is particularly relevant in modern children’s literature as illustrations become more and more central to a book’s success. One only has to look at sales of Wimpy Kid or Tom Gates to see that heavily illustrated text is today’s big attraction.
I know that Liz Pichon’s Tom Gates is going to be a funny story fully annotated with diagrams and illustrations simply by looking at the busy covers. In the same way I can tell that Skullduggery Pleasant crosses the horror/fantasy lines; The Parent Agency (illustrations by Jim Field) is going to be a comedy; and the Dick King Smith stories (now with rebranded covers by Hannah Shaw) will be gentle, old-fashioned and comforting. Neil Gaiman’s retelling of Hansel and Gretel, even if I was unaware of Neil Gaiman’s style, is clearly going to be chilling. Lorenzo Mattotti’s dark cover illustration reflects those within, which in turn reflect the darkness of Gaiman’s retelling. In fact publishers seem to be taking more time and interest in picking the right illustrator for their covers as bookseller shelf becomes even harder to win.
Some illustrators are used widely and can give the book great appeal – the use of Quentin Blake to illustrate David Walliams’ books gives them a market advantage and immediately allows for comparisons between Walliams and Roald Dahl. On the other hand, it can also be quite confusing for children: Chris Riddell’s Ottoline and Goth Girls titles have similar ‘looks’, but so does Witchworld – which is by a different author – Emma Fischel.
Likewise The Terrible Thing That Happened to Barnaby Brocket looks vastly similar to The Boy Who Swam with Piranhas – both illustrated by Oliver Jeffers, and yet both completely different books by completely different authors, John Boyne and David Almond respectively. Within the industry we may know what’s going on – but does the consumer?
Likewise the choice of Nick Sharratt, illustrator and author of such titles as Shark in the Park, You Choose, and the Daisy picturebooks, to illustrate Jacqueline Wilson books is an interesting one. Whereas the Daisy picture books are aimed at 4-6 year olds, Jacqueline Wilson stories are for 8 years and over – sometimes 10 years and over, because of the issues dealt with in the story, but the covers appeal to the younger end of the age group.
When a publisher rebrands a classic book, there’s a collective interest in what they’ve chosen, as we already know the content and so we’re party to the same thoughts as the publisher. When Bloomsbury rebranded Harry Potter with Jonny Duddle covers (see Harry Potter blogpost), the publishers knew they had to please the people who had already read the book, as well as appeal to the new young readers who hadn’t. Personally I feel they got it right. One Hungarian student decided to design her own Potter covers – they glow in the dark. You can read about it here.
Sometimes the rebranding of the cover is an update, sometimes a publicity stunt. The Penguin Modern Classics edition of Charlie and the Chocolate Factory in August 2014 took many by surprise, but was defended as being aimed at the adult market. Here are some of the Charlie covers through the ages.
But how else can we judge a book? The book cover and blurb aside, Chickenshed publishers and Little Tiger Press often give a page number on the back of a book, almost like a film preview – indicating that you should read that page as it will give you the clearest insight into what the book will contain, or as the most enticing and intriguing part of the story, ensuring you want to read more.
When you’re buying online there’s a tool on many sites to ‘look inside’ the book, or view a couple of sample pages. More often than not it’s the contents page or endpapers, neither of which give much of an idea as to what’s inside. Some publishers and sites are more generous, giving the whole first chapter, although this is impossible with picture books, and rare with non-fiction titles.
On e-readers, samples are usually available to download before buying, but once the book is purchased, I find the most frustrating element of the e-reader is that you never see the cover or title again. Research shows that you’re more likely to forget a book having read it this way –is that because we need a more visual element with which to connect? Personally I find I can remember a book by its cover, even if I don’t always judge the book by it.